Our Story

Our Story

Maujh (maw-j), meaning joy, is the heart of our brand. Rooted in the joy of self-expression, artisan empowerment, and a deep connection to tradition, Maujh is a fusion of California creativity and Indian craftsmanship. Each piece is thoughtfully created to elevate your style and tell your story.

Created with Purpose

At Maujh, we celebrate the beauty of slow fashion. Our pieces are handcrafted by talented artisans, each one a testament to timeless craftsmanship. By choosing Maujh, you’re not just embracing luxury—you’re supporting small businesses and the rich traditions they uphold. It’s not just about looking good; it’s about feeling connected to something greater—joy, tradition, and the art of self-expression.

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SHRUTI GORADIA

From the Founder

Maujh is my passion project, blending my love for handcrafted, timeless pieces with the power of self-expression. Each design reflects my journey from India to California and aims to help you express your unique style while supporting artisans who pour their heart into every piece. We believe that style is an attitude, and with Maujh, you’re not just wearing jewelry—you’re making a statement about who you are and what you stand for.

Join the Maujh Way of Life

Wearing Maujh means more than just accessorizing; it’s about celebrating the joy of self-expression and living life on your terms. Welcome to a community that values individuality, tradition, and the art of dressing up.

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Stay Fabulous. Stay You.

Welcome to the Maujh family—we’re so glad you’re here.

- Shruti Goradia