Style that speaks before you do.

NEW!

THE CONTEMPORARY KUNDAN EDIT

Kundan is a centuries-old jewelry form with royal Mughal roots, traditionally reserved for weddings and grand celebrations.

We reimagined it for your Tuesday morning meeting, your Friday evening, and everything in between.

Reversible. Lightweight. Completely unexpected.

EXPLORE THE KUNDAN EDIT

BESTSELLERS. The ones she can't stop wearing.

CUSTOMER LOVE

I've never seen anything like this before!

Nev 004

"Everyone I know, actually everyone i like has a gift from MAUJH.

Twisha M.

“I love wearing my Cleopatra Necklace and Kundan Watch band. I get complimented whenever I do.”

Sara Bond

“I'm so glad someone thought of this. These Apple Watch Bands are a work of art!.”

Nikolay Balushev

“I'm obsessed with my Ghungroo earrings.”

Mariana P.

"This is genius! I did a double take. I don't have an Apple Watch, but these bands make me want to get one."

A. A.

"I got these last year. They are my favourite pair of earrings and I wear them almost everyday and always get compliments."

Angle M.

Discover Your Maujh

SHY GIRL TO CEO

HOW JEWELRY HELPED ME FIND MY VOICE

I was the quiet one growing up. Before I found my voice, I found my earrings. A bold pair started conversations I didn't know how to start myself, and something shifted.

Compliments turned into confidence. Confidence turned into presence. Presence turned into MAUJH (maw-j), joy.

Every MAUJH collection reimagines heritage craft with an unexpected twist, made for contemporary life.

Designed by me in California, each piece is exquisitely handcrafted by generational artisans in India earning living wages, because the only way this work stays meaningful is if it stays considered and intentional.

This is not an accessory. This is identity. Yours.

– Shruti Goradia
Founder & Creative Lead

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