THE ESSENCE OF JOY
Our Story
Maujh (maw-j) means joy. We celebrate the beauty of self-expression through accessories that elevate your style and tell your story. Rooted in cultural heritage and designed for modern wardrobes, our jewelry and Apple Watch® bands blend tradition with trend, creating timeless pieces.
HANDCRAFTED IN SMALL BATCHES
Created with Purpose
Our philosophy is simple: Crafting Elegance, Celebrating You. We blend centuries-old techniques with modern design to create elegant, meaningful accessories. Every piece tells a story of craftsmanship, heritage, and personal style.
SHRUTI GORADIA'S VISION
Meet the Founder
Maujh is my passion project, blending my journey from India to California with my love for timeless design. Each piece helps you express your unique style while supporting artisans who craft with heart. With Maujh, you're making a statement about who you are.
The Maujh Experience
More Than Accessories
Our collections are more than accessories—they’re experiences. From luxury jewelry to Apple Watch® bands, Maujh ensures you shine with pieces that reflect individuality and cultural fusion.
Conscious Fashion for the Modern World
Empowering Artisans, Supporting Sustainability
As a BIPOC woman-owned, mission-driven brand, we are committed to ethical production and sustainability. Maujh collaborates with women-owned businesses and skilled artisans in India, ensuring that your purchase not only elevates your wardrobe but also has a lasting, positive impact on the world.
More Than a Brand
A Community of Self-Expression
We’re a community of real people, wearing pieces made by real people. By featuring customers and friends in our shoots, we showcase authenticity. Join us by sharing your style journey with #MaujhStyle ✨ and be part of a global celebration of self-expression and handcrafted elegance.