OUR MISSION
To turn self-expression into an art form—where every accessory tells your story, every outfit becomes a moment, and every detail helps you stand out with confidence and joy.
The Beginning
SHY GIRL TO CEO
I used to be the shy girl in the room—until one day, my earrings did the talking for me. Compliments turned into conversations. That moment sparked the beginning of MAUJH.
Jewelry became my icebreaker, my confidence, my voice.
Our Why
Not Just Jewelry. These Are Your Power Pieces.
From bold jewelry to first-of-their-kind Apple Watch® bands, MAUJH creates accessories that don’t just match your outfit—they make it. Because let’s be real: you didn’t come this far to blend in. It’s your time to break up with basic.
Statement-makers. Compliment magnets. Style that owns the room.
Designed with Soul. Handcrafted with Intention.
Each piece is designed by me in California and handcrafted by generational artisans in India. My designs are inspired by my Indian roots, my New York style, and my California soul.
Created in small batches, embracing slow fashion and sustainable practices, our designs are contemporary and bold, but grounded in centuries of culture and craftsmanship; made for you, the modern woman.These are timeless pieces meant to be re-worn, re-styled, and repeated.
Accessories became my icebreaker, my confidence, my voice.
A WORLD OF MAUJH
Where Are You Wearing Your MAUJH?
Boardroom. Brunch. birthday bash, weddings, cocktails, date night, every day, or vacation... There's a little MAUJH magic for every moment.
Come for the accessories. Stay for the compliments.
Your Invite
Welcome to the MAUJH Inner Circle
Let’s build a world where self-expression is celebrated, boldness is beautiful, and jewelry is a language we all speak.
—Shruti, Founder & Designer
